12/25/2023 0 Comments Best newsletters for authors![]() ![]() Most of the time, your newsletter should offer genuine value. Still, those asks should be relatively few and far between. It allows you to reach out to those people with specific asks and offers: buy my book, buy it for a friend, check out my new mini-course, etc. Or maybe your business already has a newsletter, so you don’t need to start another one as an Author.īut if it makes sense for your situation, an Author newsletter is a great way to build your audience. Perhaps you wrote a memoir, and you aren’t trying to use your book to build your career or sell a service. And if you build your newsletter the right way, every one of those people will be a qualified lead-just because they signed up.īut that doesn’t mean it’s the right choice for your situation. Unlike social media posts, emails go straight to the inbox of the people you’re trying to reach. It has the highest return of anything you can do, especially as a non-fiction Author. If you want to build engagement with an audience, email marketing is a great option. I’ll tell you how to create your Author newsletter, what to put in it, how often to send it, and how to make it a success even before your book comes out. If driving engagement with an audience would help you with your specific goals, and if a newsletter makes sense for your book marketing plan, this post will tell you everything you need to know. positioning yourself as an expert in your field.Maybe it’s a self-help book, or maybe it can teach readers how to do something.īut you also have your own goals. On one level, you wrote your book to share a message. The question comes down to why you wrote your book in the first place and whether a newsletter will help you use that book to generate revenue. There are many ways to promote a book, and plenty of people have written wildly successful books without a newsletter. you have the time and resources to do itīut to be perfectly clear, you don’t NEED an Author newsletter. ![]() ![]() How do you build an audience for your self-published book? There are several ways to go about it, but starting an Author newsletter is typically one of the best options.Ī newsletter can be a great way to build your audience IF: ![]()
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